The basic goal of keeping customers satisfied has always been at the heart of customer service. In years past, it meant doling out smiles and fielding the occasional phone call from an upset customer. In the modern world, there’s a whole lot more to it than that.
The biggest change in customer service is the sheer number of channels through which people can contact your business. Instead of just phone calls and snail mail, consumers can now reach you by email, social media, text message, video call and live chat. Mobile technology has also enabled constant connectivity, giving customers 24/7 access to public forums in which they can talk — or complain — about your company. Only organizations that are willing to adapt and respond to this shift in business-consumer dynamics will survive.
Current business leaders and customer service experts shared their thoughts on how the landscape of customer care has changed, and where it’s headed as technology and communication continue to evolve.
Customers are in control — and that’s how it will stay.
Smart business leaders
Cold emailing is harder than most communication for two reasons. You have no relationship with your audience yet, and you lack non-verbal feedback, so you can’t modify your approach in real time. As a result, most cold emails fail.
But they can work well. People have built careers and launched start-ups with little more than cold emails. (By the way, I am not talking about sales emails, which tend to be sent in bulk. This article is about cold emailing a specific person.)
There isn’t much research on cold email, though Shane Snow did an interesting experiment for his book Smartcuts. He sent 1,000 cold emails to executives and got almost no response. So he tried again with a smaller slice of the same group and got better results by applying a few principles that line up with my extensive cold email experience and some great advice from people like Wharton psychology professorAdam Grant, and entrepreneurs Tim Ferriss and Heather Morgan.
An effective cold email does five things. It should:
1. Tailor the message to the recipient. You need to do
As a manager, one’s prime responsibility is to effectively manage a team. A well-managed team has proven to be more productive and innovative in its approach to all business issues. But managing a team is not all that easy, it requires deep insight, forethought, planning, and good leadership skills. Probably, that is one of the reasons many companies keep upgrading their manager’s knowledge and skill through team management capsules, or sessions. Before getting on with the concept of managing a team, let us understand what a team is. A team is a group of people with different skills that come together, either for a short or long period, to effectively work on assigned assignments, or perform daily operational tasks. Whether one is managing a new team, a project team, or any other team, the guidelines are alike; as the end goal of smooth, and productive operations and services has to be met.
Effective Management of a Team
Communication: A manager is responsible for ensuring that the vision of the plan borne by the senior management on paper is efficiently and successfully implemented, and becomes